HP JOY

Award-winning, national experiential campaign for HP, that brought HP’s innovative tech to life while kicking off the holiday season with a bang.

SERVICES

Campaign Concept

Art Direction

Creative Direction

Event Design

Messaging

Large format printing and production design

CHALLENGE

HP faced the challenge of breaking through the clutter of holiday marketing while positioning itself as a leader in innovation and a sought after product. With consumer attention divided among countless seasonal promotions, we needed to create an experience that not only showcased HP’s cutting-edge features but also emotionally connected with audiences during the busiest retail season of the year. The objective was to transform HP’s tech into a must-have holiday gift by making it approachable, relatable, and central to joyful, everyday moments—effectively driving product trials and elevating brand perception.

APPROACH

We crafted a multi-faceted approach that blended cutting-edge technology with nostalgic holiday traditions. By pairing HP's innovative features with interactive, hands-on experiences, we invited consumers to explore the brand and products in tangible, memorable ways. Classic holiday visuals and cherished pastimes—like festive crafts, photo moments, and family games—were reimagined using HP’s products, creating immersive activations that celebrated both tech and togetherness. This fusion of innovation and tradition brought joyful memories to life for families and friends across America, reinforcing HP’s role in enhancing everyday moments and elevating holiday celebrations.

The HP Joy Caravan big rigs hauled big gifts to select cities across the US.