BORGATA CASINOSCOPE
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Borgata Casino wanted to bring the excitement of the casino-floor experience to it’s new digital gaming app.
SERVICES
Campaign Concept
Art Direction
Custom videography
Brand Identity Extension
UI Design
CHALLENGE
The Borgata Casino faced a sizable challenge of entering a crowded online gaming app market. As one of Atlantic City’s premier casinos, they needed to expand their brick-and-mortar legacy into the digital space while differentiating from a landscape dominated by gimmicky, cartoonish platforms. They needed to not only attract users but also convey the sophistication and high-stakes excitement synonymous with the Borgata brand, appealing to both seasoned gamblers and a younger audience exploring digital gaming for the first time.
APPROACH
We aimed to capture the electrifying energy of the casino floor by recreating the sights and sounds of slot machines in a vibrant, immersive anthem video called Casino Scope. The spot took viewers on a dynamic journey through the fantastical worlds of popular slot games, seamlessly transitioning between themes like glimmering Asian temples, roaring jungles, and classic Tron style graphics. By blending high-impact visuals, rich soundscapes, and a touch of whimsy, we brought the Borgata's physical casino experience to life in the digital realm, making it as thrilling and engaging as pulling the lever on the real casino floor. For Borgata Free Casino we opted for branded color schemes and a sophisticated UI design and layout.
CASINOSCOPE
