save the world in as little as 6 seconds
save the world in as little as 6 seconds
Take a minute to write an introduction that is short, sweet, and to the point.
SERVICES
Campaign Concept
Art Direction
Logo & Brand Identity
Campaign Video
LxL [Little by Little]
LxL sought to tap the world’s biggest generation to do small, meaningful acts to combat the world’s biggest issues.
CHALLENGE
The UN's Sustainable Development Goals’ challenge was to bridge the gap between awareness and action by making these ambitious global objectives relatable and achievable for individuals. The project needed to overcome the perception that such goals were too vast or unattainable, inspiring everyday people to believe that their small, personal actions could collectively contribute to meaningful global progress.
APPROACH
The main nugget that lead to not only the name (Little by Little or LxL), was that the problems Gen Z were facing felt too big and unsurmountable leading to helpless and inaction. By leveraging Google’s newest, bite-sized media format, the 6-second pre-roll ad, the campaign empowered people to take bite-sized, actionable, simple, daily actions—like reducing waste or conserving energy—that aligned with the larger global goals. Through engaging storytelling, interactive tools, and clear calls to action, the campaign made sustainability feel personal and achievable, turning abstract goals into tangible behaviors that anyone could adopt.
SAVE THE WORLD
