SERVICES
Brand identity
Website design
Content design
Web content
AR Product tour
CHALLANGE
LiteGear approached us with the challenge of introducing their groundbreaking full-color overhead lighting system, to the film and television industry. The product represented a total departure from conventional lighting, offering unprecedented color precision and control in a lightweight, versatile design. Our task was to create a name, brand identity, and launch strategy that not only showcased the technical superiority but also communicated its transformative potential to an audience that thrives on innovation and practicality.
APPROACH
Our approach began with naming the product Auroris, a blend of “aurora" (as in the aurora borealis) and “Polaris," the bright white North Star, symbolizing the product's dual lighting functions—vivid color versatility and crisp, pure whites. To bring the brand to life, we designed a launch strategy centered on practical innovation and ease of use, key concerns for production crews. The website animation walkthrough focused on demonstrating Auroris' streamlined setup and breakdown process, showcasing how the product simplified workflows while delivering cutting-edge lighting capabilities. This emphasis on both innovation and functionality ensured the brand resonated with industry professionals and creatives alike.
LAUNCH PRODUCT DEMO SITE
LAUNCH PRODUCT DEMO SITE
Launch our animated product demo site to learn about Auroris.
SEE THE WORLD IN A new light
Auroris changes the way film and tv production is lit from practical and creative view points.
2022 PRODUCT OF THE YEAR.
The National Association of Broadcasters’ NAB Show is the premier event for content professionals in the media, entertainment and technology ecosystem.