"The Ride" was a premier, invite-only event held at Nike's World Headquarters, designed to spotlight and nurture the top high school lacrosse players in the country. The event featured advanced training sessions, expert-led coaching, and intense competition, offering athletes a well-rounded experience that blended skill enhancement with exposure to Nike's forward-thinking approach to sports. Attendees also toured Nike's campus and interacted with the latest lacrosse equipment, fully immersing themselves in the brand's dynamic lacrosse culture.

Event experiential details were concepted as well as product marketing were designed and produced for each project.