MOTORTREND
STREAMING TV SERVICE REVVING ON ALL CYCLINDERS
MOTORTREND STREAMING
ON-DEMAND CONTENT FOR THE AUTO-OBSESSED
We developing a comprehensive suite of marketing and advertising content for the MotorTrend streaming service and for its individual shows. By leveraging data insights into key audience persona types, we crafted additional tailored messaging that resonated with car enthusiasts, gearheads, and casual viewers alike. Each campaign included ad concepts, social media content, and targeted landing pages, ensuring a seamless user journey from initial awareness to subscription.
From stunning promotional banners to engaging Instagram posts and compelling campaigns, we ensured every touchpoint aligned with MotorTrend’s brand voice and signature high-octane energy.
Audience Insights and Strategic Execution
At the heart of our work was deep user research that uncovered the diverse types of automotive enthusiasts within MotorTrend’s audience—from weekend DIYers and classic car restorers to speed-driven performance junkies and casual admirers. Armed with these insights, we crafted pinpointed messaging and snarky, humorous social content as well as totally. unexpected product extensions (Think burning rubber car fresheners).
A FAN FAVORITE CROSSES THE POND
TOP GEAR AMERICA
For the launch of Top Gear America, we designed witty, attention-grabbing campaigns that highlighted-and laughed at- the cultural differences between American and British customs—automotive and otherwise. Playing on humor and shared quirks, we developed messaging that highlighted the show’s fresh, local perspective while nodding to the legacy of its British counterpart. Ads, social content, and promotional videos leaned into playful comparisons to create buzz and excitement while establishing Top Gear America as a distinct yet connected part of the beloved franchise.
