Maybelline New York introduced the SuperStay Multi-Use Foundation Stick, a versatile product designed for full coverage with a cream-to-matte finish. The launch campaign highlighted its multifunctionality—serving as a foundation, concealer, and contour tool—catering to consumers seeking convenience and adaptability in their makeup routines. The product's portability and built-in blending tool were emphasized to appeal to on-the-go use.

A full suite of social cut downs, gifs, and vertical videos were provided to support the main campaign.